About AROI

The Association of Radio Operators for India (AROI) serves as the official organization representing private commercial radio stations across India. It plays a crucial role in establishing and promoting the shared policies and objectives of the private radio industry in the country, utilizing a collaborative, consultative, and democratic approach.

AROI serves as a dynamic platform for fostering inter-industry dialogues and facilitating joint initiatives. By engaging in constructive discussions and partnerships, it seeks to create a cohesive environment within the private radio sector. The association actively interacts with the government to influence policy and procedure initiatives, ensuring that the interests and concerns of its members are adequately addressed and represented.

In addition to its engagement with governmental bodies, AROI also collaborates with the advertising industry to explore avenues for revenue enhancement and implement effective controls. Recognizing the importance of accurate and acceptable listenership survey models, the association works closely with listenership measurement agencies to develop reliable and comprehensive methodologies. By continuously evolving these models, AROI aims to provide broadcasters and advertisers with valuable insights into listenership patterns and preferences.

Furthermore, AROI fosters connections with foreign media and investor bodies, actively seeking mutually beneficial collaborations. Through these partnerships, the association strives to facilitate the exchange of knowledge, expertise, and resources, ultimately promoting the growth and development of the private radio industry in India.

AROI also maintains close ties with suppliers, with a particular focus on enhancing the cost-effectiveness of hardware and software solutions. By leveraging these relationships, the association aims to provide its members with access to cutting-edge technologies and efficient resources, enabling them to deliver high-quality content and services to their audiences.

AROI serves as the official representative of private commercial radio stations in India, effectively articulating the collective interests and objectives of the industry. Through its consultative and democratic approach, the association engages with various stakeholders, including the government, advertising industry, listenership measurement agencies, foreign media, investor bodies, and suppliers. By fostering collaboration and pursuing mutually beneficial partnerships, AROI plays a pivotal role in shaping and advancing the private radio landscape in India.