Advertising Agencies Association of India (AAAI) and Association of Radio Operators for India (AROI) today signed a Memorandum of Association for the following main purposes:
- To make joint efforts for promoting advertising business on radio .
- To develop and implement a credit control and collection mechanism with standard operating procedures to ensure best credit terms and timely collections.
The MoU was signed by the Presidents of the respective associations, Mr Nakul Chopra for AAAI and Ms Anurradha Prasad Shukla for Aroi.