The awards honoured radio professionals for their creative messaging on Routine Immunization and Child Sexual Abuse. MUMBAI, 10 May 2019: The third edition of the UNICEF-AROI Radio4Child Awards culminated in Mumbai today with winners selected from 152 entries. The awards, this year, honoured RJs for their innovative and thought-provoking programming across two themes – Routine Immunization (Measles Rubella campaign) and End Violence Against Children (Child Sexual Abuse). The event was graced by UNICEF Celebrity Advocate Kareena Kapoor Khan. “I am delighted to be associated with the #EveryChildAlive campaign initiated by UNICEF as it is using different and innovative mediums to communicate the importance of immunizing every child from life-threatening diseases. Having had personal experience with the medium of Radio I think it is an excellent channel to educate young families, the youth and marginalized communities on the importance of vaccination. Also as a mother, I understand the importance of Immunization in giving every child a healthy start and I look forward to supporting UNICEF in spreading this important message.” Ms Kareena Kapoor Khan said. The awards are a culmination of capacity-building workshops by UNICEF and AROI for All India Radio and private FM radio professionals to help them integrate meaningful, appealing radio jingles or talk shows on the critical messages related to vaccination and other child issues. The Unicef Aroi partnership over the last 5 years has resulted in creative, effective and trained communication on immunization, the lack of which was resulting in over 5000 child deaths a day five years back. The number has now fallen by over 80 percent and we congratulate all the stakeholder in UN and India – who helped this happen. We hope that this will fall further to near zero levels in the next year or so. The winners were picked by a select jury which included personalities from academia, the radio industry and the corporate sector.
Winners of UNICEF-AROI Radio4Child Awards Announced
